Anushka Vani
Content & Communications Specialist | Brand Strategy | PR & Editorial

Hello, 

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I am a Branding & Corporate Communications professional with five years of experience, primarily working within the manufacturing sector. Over the past four years, I have developed a strong understanding of the industry’s communication and visibility needs, while leading branding initiatives that contributed to approximately 40% growth for my organisation.

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Currently, I head the editorial and digital operations for Efficient Manufacturing Magazine, overseeing print, digital and social media branding, along with podcasts and reportage video series. My expertise lies in strategic brand storytelling, digital-first communication, and social media-led visibility, supported by blogs, videos and cohesive branding kits.

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Through regular participation in major manufacturing events such as IMTEX, and by working closely with industry leaders, solution providers and exhibitors, I have gained valuable insight into customer expectations, decision-making behaviour and market demands, allowing me to approach brand communication from both an industry and audience perspective.

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In addition, I have led cross-functional teams to successfully conceptualise and deliver large-scale industry summits, including IAMS, IndustryNxt and the Manufacturing Technology Summit, managing end-to-end communications, content strategy and stakeholder engagement.

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With the rapid rise of AI-driven tools in marketing and communications, I have actively upskilled myself to adapt to these technologies, leveraging them for more efficient workflows, stronger content performance and scalable brand communication, while retaining strong editorial and creative judgement.

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At this stage, I am keen to explore career opportunities in Marketing, Branding and Corporate Communications, particularly within the manufacturing ecosystem, where I bring both domain understanding and hands-on execution experience. I strongly believe that purposeful storytelling, combined with the right networks, plays a critical role in building credible and visible brands.

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I would value the opportunity to connect, learn from your leadership journey, and explore how strategic communication can contribute meaningfully to organisational growth.